Boost Customer Loyalty with 15 SMS Templates
What are the benefits of using SMS templates for communication?
Your best revenue doesn't come from new leads. It comes from people who’ve already bought.
But most small businesses? They focus 90% of their time on cold leads, and completely forget the warm ones.
Meanwhile, SMS gets a 98% open rate . Email? About 20% on a good day. (Ringo)
Time to fix that.
How can SMS templates improve customer engagement?
SMS templates make communication easier. They keep your messages short, clear, and relevant. By using personalized templates, businesses can connect with customers more effectively, prompting replies and building loyalty. When you engage consistently, customers feel seen—and they’re more likely to return.
The Repeat Business Text Map
Here’s the flow that turns one-time buyers into loyal regulars:
1. First Visit
2. Thank You Text
3. Rebooking Text
4. Loyalty Text
Below, you’ll find 10 ready-to-use SMS templates mapped to each stage.
① First Visit
Trigger: customer makes their first purchase or booking.
No message here (yet). Focus on delivering a great experience so your next text lands well.
② Thank You Texts
Goal: Make customers feel appreciated and build the bridge to their next visit—either with a warm note or a compelling offer.
No-Discount Thank You Templates
Not every follow-up needs a promo. These messages focus on connection, appreciation, and next steps—without eating into your margins.
Template 1: Friendly Thank You
“Thanks for visiting [Business Name]! We loved having you and can’t wait to see you again. Let us know if you need anything!”
Template 2: What’s Coming Next
“Appreciate you choosing us, [First Name]! Keep an eye out—we’ve got something new launching soon 👀”
Template 3: Personal Appreciation
“Just a quick note to say thank you, [First Name]. Your support means a lot to us. Hope to see you again soon!”
Template 4: Review Request
“How’d we do? We’d love your feedback—it helps us grow 👉 [Review Link]”
Thank You Templates With a Discount
If your goal is to increase repeat visits quickly, adding a small incentive to your thank-you text can move the needle.
Template 5: Thank You + Discount Invite
“Thanks for choosing [Business Name]! Show this text for 10% off your next visit—we’d love to see you again soon.”
Template 6: Review + Reward
“Tell us how we did! Leave a quick review and we’ll give you 15% off your next service 👉 [Review Link]”
Template 7: Referral + Credit
“Thanks for sending a friend our way! You’ve got $15 credit waiting for you next time 🎉”
Template 8: Limited-Time Return Offer
“Loved seeing you today! Book again in the next 5 days and enjoy 20% off. Here’s your link 👉 [Booking Link]”
These work especially well when you want to boost short-term bookings or reward loyalty in a trackable way.
③ Rebooking Texts
Goal: Remind customers to rebook before they forget. Ideal timing = 1–3 weeks after their last visit, depending on your industry.
Template 9: Friendly Rebooking Nudge
“Time flies—it’s been a few weeks! Ready to rebook?
Template 10: “We Miss You” Check-In
“Hey [First Name], it’s been a while. Book this week and enjoy 20% off. We’d love to see you back!”
Template 11: Seasonal Booking Reminder
“Christmas is right around the corner 🎄 Ready to book your holiday appointment before it fills up? Tap here 👉 [Link]”
④ Loyalty Texts
Goal: Reward repeat customers and keep them engaged. Ideal timing = after 3+ visits, or tied to milestones/events.
Template 12: Returning Customer Offer
“Returning guests get [Offer] this week only. You’re on the VIP list 🎟️ [Link]”
Template 13: Seasonal Promo
“Fall treat for our favorite customers! Book by [Date] and get a free upgrade 🍂 [Link]”
Template 14: Anniversary Thank You
“It’s your 1-year anniversary with us! We’re celebrating with a gift on your next visit 🎉”
Template 15: VIP Early Access
“You get first dibs on our new service—book now before it fills 👉 [Link]”
How to send these in Ringo
All of this becomes way easier with Ringo’s SMS Broadcast feature:
- Select 1 text to send to 10 (or 100) customers at once
- Choose your pre-saved template
- Send it all in two clicks
If you’re ready to stop chasing cold leads and start building loyalty with the customers you already have, this is the playbook. It’s the simplest way to increase repeat bookings without begging for attention.
Need more template ideas? Here and also here are some additional resources that could help you out.
Things to Keep in Mind When Creating Text Templates
Before you start blasting out texts, there are a few critical factors to consider—because while SMS can be a goldmine for repeat business, it also comes with rules and risks. Here’s what you need to keep in mind:
✅ Compliance First: SMS marketing is regulated under laws like the TCPA (Telephone Consumer Protection Act) and CTIA guidelines. Always get explicit opt-in from customers before texting them, and make it clear how they can opt out. Failing to follow these rules can result in fines—or worse, a loss of customer trust.
✅ Clarity and Relevance: Every text you send should be immediately clear to the reader. Avoid long, vague messages. Instead, make sure your templates feel like quick, helpful reminders—not spam. If you’re using offers, make the terms simple and easy to understand.2
✅ Timing is Everything: The best templates are mapped to customer milestones, like post-purchase thank-yous or reminders to rebook. But don’t overdo it—too many texts can feel pushy. Strike the right balance by thinking about what’s helpful, not just what you want to promote.
✅ Keep It Personal: Even when using templates, add a personal touch. Use first names, reference their last visit or purchase, and make sure your tone feels warm and human. Templates aren’t there to make your texts robotic—they’re there to streamline your workflow, not your relationships.
✅ Review and Refresh: What worked last month might not resonate today. Regularly test and tweak your templates based on open rates, reply rates, and customer feedback. Your business evolves, so your SMS strategy should too.
By keeping compliance, clarity, and customer value at the core of your SMS templates, you’ll set yourself up for long-term loyalty, not just short-term wins.
Try it now →
Plug these SMS templates into Ringo, hit broadcast, and start getting repeat bookings - fast.
